The EU budget should be allocated in the promotion of the full replacement of animal testing with alternative techniques, placing a high priority on sustainability, ethical innovation, and public health. Despite the ban on cosmetic animal testing, legal gaps in chemical standards such as REACH, EU Directive 2010/63/EU, lack of transparency, etc. continue to permit the use of animals. This influences public faith and contradicts EU principles. Public awareness, regulatory alignment, and the development and validation of non-animal technology should be the focus of future investment. Additionally, education campaigns to change consumer behavior, training programs for scientists and regulators, and the introduction of cruelty-free labeling throughout the EU (mandatorily) are a good activities for investing EU funds. In addition to protecting animals, funding humane science enables safer, more accurate testing techniques.