Sensibilize populations on the importance of energy saving, by going to schools teaching the students, implementing these issues (and solutions) at the office, promote it on tv news. But not only by spreading the message but on giving specific details on how to save energy, at home for example, teach people on how much energy they can save by switching to LEDs, by buying A classe lamps and household appliances, by turning off the tv when not used, by properly isolating their house, etc.