In modern societies, hate often spreads not through overt messages but via subtle propaganda that reshapes our perception of reality. Through sophisticated advertising, social media influencers, and compelling narratives, certain ideologies or products are presented as essential for personal success and well-being. This creates a worldview where exclusionary beliefs can flourish unnoticed. Individuals, constantly exposed to these messages, begin to internalize them, thinking, "I am part of an innovative community that sets the trends," inadvertently fostering an "us versus them" mentality. In a world where traditional structures and long-term commitments are dissolving, people cling to transient symbols and communities to forge their identities. Gilles Lipovetsky's idea of "hypermodernity" further illuminates how an emphasis on individualism and consumerism can amplify the effects of subtle propaganda. The relentless pursuit of personal fulfillment and self-expression can inadvertently lead to social fragmentation and a decrease

To fight against hate, it's crucial to recognize how self-referential thinking is manipulated to serve divisive agendas. By becoming aware of these subtle influences, we can critically evaluate the messages we receive and challenge the narratives that promote exclusion. Promoting media literacy, encouraging open dialogue, and fostering empathy are essential steps toward dismantling the subtle machinery of hate and building a more inclusive society.