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Young Citizens Assembly on Pollinators

How do we reverse the decline of wild pollinating insects?

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Pollinator friendly branding

To help consumers make more informed choices, a Pollinator-Friendly Branding initiative could be introduced that clearly communicates the impact of products on pollinators. Products that are pollinator-friendly, such as organic options, should be visually highlighted and placed more prominently in stores to make them more attractive and easier to choose. At the same time, products that are not pollinator-friendly should carry a clear label identifying their impact. To ensure the effectiveness of the initiative, the branding should be accompanied by clear communication explaining why pollinators matter and how consumer choices affect them, helping people understand the reasons behind the label.

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Pollinator friendly branding

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