Rural conditions and infrastructure should be improved to make living in rural areas more attractive and to help reduce pressure on cities. This should include better services and public transport, while taking into account the pressure created by the tourism sector on land use. Better land-use regulation is needed to avoid further damage to ecosystems and pollinator habitats.

EU institutions should provide the overall framework and support; national governments should improve rural conditions and services. Regional and local authorities should implement these measures according to their context.